Hello Hiring Managers,
This post is a sneak peek into me and is also a portfolio of some of the projects that I have done at my previous workplaces and at school.
Flow of the Post:
1. My journey so far 😇
2. Projects 📈
3. Why should you consider me (bottom-line?)🧠
1. My journey so far 😇
A 24-year-old recent graduate from Seneca College, originally from India and moved to Toronto in 2021. I am currently working as a print and marketing supervisor at Staples Canada, having previously worked as a MarCom and Administration freelancer for my client, AdhocWorks.
My interest in marketing and sales sparked when I started working at Yuva Nation, where I strategized digital marketing campaigns. My interest in integrated marketing communications peaked when I worked on Bryan Adams: The Ultimate Tour 2018 — Ahmedabad Chapter. During this campaign, I was exposed to various media mixes and that made marketing MY THING!!!
Having found a failed start-up (which I am proud of) after chaining several 80hr weeks, my obsession with creative perfection, and client servicing, is what drives me every day. I take the same determination, ownership, and learning attitude wherever I go.
2. Projects 📈
> Bryan Adams: The Ultimate Tour 2018 — Planning & Execution (Professional Project)
· Objective: Improve event reach to create hype and increase ticket sales
· Challenges Faced: Small target segment and marketing restrictions to maintain artist’s standards
· Execution: Strategically planned campaign placements that include PR (owned, paid and earned), transit takeovers, hoardings, newspaper advertisements, radio jingles, and college and café activations
· Key Personal Highlights: Ideated and implemented an Uber karaoke contest for passengers. Also strategized college and café activations with appropriate activities like gigs and contests
· Result: Secured multiple sponsorships due to event hype and marketing creativity, and also exceeded expected ticket sales by 29%
> No Name Simple Check Campaign — Analysis (School Project)
· Objective: Analyze the No Name Simple Check campaign of 2019
· Deliverable: Descriptive & detailed presentation
· Analysis: No Name successfully improved brand perception through this campaign. They used various channels to execute the campaign but the consistency was maintained throughout
· Key Takeaways: Identifying objectives by backtracking campaigns, understanding what insights drove the campaign, importance of alignment of different campaigns across the organization
> Lindt x Granolet: Integrated MarCom Plan — Strategy (School Project)
· Objective: Create a new product for Lindt and develop an integrated marketing communications plan for Lindt
· Deliverable: Descriptive & detailed presentation
· Strategy: Identified the existing and new target market of Lindt according to the new product extension, narrowed the target market using insights, identified a budget for the media plan, and finally developed a media strategy that included OOH advertising, airport takeovers, sampling, and social media
· Key Takeaways: Understanding how to develop a unified campaign for the new and existing offerings of the brand, understanding how to develop a strategy and a client brief from scratch
3. Why should you consider me (bottom-line?) 🧠
> Client service experience: Most of my experiences have been in a client-facing role where I am the first point of contact. Marketing coordination, media planning and sales require a good amount of communication and patience with the client. With these experiences, I have enhanced my soft skills, and I am patient when dealing directly with clients.
> I choose to delight: Be it as simple as creating reports or presenting a plan, I put in my best to ensure that everyone is delighted by what they receive. Having first-hand experience in dealing with consumers, I believe I can bring a lot of creative ideas that would delight the clients, as well as their consumers.
> I know my way around technology: Being an IT engineer and working with technology at Staples Canada, I find my way around getting things done efficiently. I am an avid iOS and Android user. Hence, I understand the UIs and UXs of both operating systems. This gives me a different point of view to improve consumer experience using integrated media planning and marketing communications.
> I am coachable and bring versatility: In most of my experiences, I have also worked on things that are not related to marketing. That makes me a quick learner and a versatile team member who can fill in for the members of the team.
> I take ownership: In most of my experiences, I have also worked on things that are not related to marketing. That makes me a quick learner and a versatile team member who can fill in for the members of the team.
Concluding,
Apart from the above reasons, there is a personal reason why you should consider me. The last two years have been a new experience for me. Leaving my comfort zone (my family and work), and moving to a new country is as challenging, as it is exciting. That said, I am eager and driven to get back in top gear and make the opportunity you provide me, my new comfort zone!
Contact: +1 (647) 936 3763 or rajlhs98@gmail.com
P.S.
When I am not doing a self-made Micro PhD or working on my freelance projects, I like to play some golf, watch a live soccer game, bike around the city, play the guitar, or volunteer as a soccer coach for kids.
